Here’s one data point: My brother-in-law just texted me asking for recommendations for a new streaming service. Sure enough, the list of people criticizing Spotify over its Rogan deal - and the content Rogan has put out since then - includes Spotify’s own employees, who complained that his podcast is transphobic, and 270 doctors and other health experts, who wrote an open letter saying Rogan’s podcasts were “mass-misinformation events” that have been “provoking distrust in science and medicine” during the pandemic, for hosting the likes of Robert Malone, an anti-vaxxer who’s been banned by Twitter.Īnd now rock star Neil Young, who said those doctors’ open letter opened his eyes to the “dangerous life-threatening Covid falsehoods found in Spotify programming,” has taken his music off the service in protest. Because a big part of Rogan’s appeal - we don’t know how big his audience is, but double-digit millions seems reasonable - is courting controversy by interviewing the likes of conspiracy theorist Alex Jones. Other times it’s really easy: Back in the spring of 2020, it was incredibly obvious that by paying Joe Rogan a ton of money for the exclusive rights to his podcast, Spotify would inevitably find itself under fire.
Sometimes it’s hard to predict the future.
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